DESPERADOS LAUNCH

HEINEKEN East Africa  introduced  Desperados, the world’s first tequila-flavored beer. The product is a unique combination of gold colored, full bodied lager beer with a kick of real Tequila flavour to achieve a fine balanced premium beer with distinct accessible taste, light bitterness and refreshing citric it was first launched in France in 1995, and is now present in bars and clubs in 66 markets around the globe. The event was held at Galileo lounge on July 31st 2014